Saturday, August 30, 2008
Friday, August 29, 2008
A Brand is a Collection of Feelings
What if feelings are branded!
Feelings are created by the accumulation of experiences with the brand, both directly relating to its use, and through the influence of advertising, design, and media commentary.
A brand is symbolic embodiment of all the information connected to a company, product or service. A brand serves to create associations and expectations among products made by a producer.
A brand often includes an explicit logo, fonts, color schemes, symbols, which are developed to represent implicit values, ideas, and even personality.
The brand, and “branding” and brand equity have become increasingly massive components of culture and the economy, now being described as “cultural accessories and personal philosophies”.
Feelings are created by the accumulation of experiences with the brand, both directly relating to its use, and through the influence of advertising, design, and media commentary.
A brand is symbolic embodiment of all the information connected to a company, product or service. A brand serves to create associations and expectations among products made by a producer.
A brand often includes an explicit logo, fonts, color schemes, symbols, which are developed to represent implicit values, ideas, and even personality.
The brand, and “branding” and brand equity have become increasingly massive components of culture and the economy, now being described as “cultural accessories and personal philosophies”.
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